When delivering a new product or service under conditions of extreme uncertainty, you need a range of skills.
To help understand what skills are needed in a startup team, I’ve found it useful to think of people’s skills as being spread out along this line.
Consider people you know, and place them on the line. e.g. A UX designer who can also code Javascript is maybe somewhere towards the technical end of product.







At [mySociety](http://www.mysociety.org/)'s annual retreat I gave a lightning talk about how I've come to realise that products and markets are the same thing. I'd originally intended it to be a blog post, so here you are.